Privacy policy
Last updated September 28, 2026
Serve is a grocery store in development, planned for Dallas, Texas. This page explains what we collect when you join our waitlist and how we use it.
What we collect
- Your email address
- Your ZIP code, if you share it
- Who you usually shop for (just you, two people, or three or more), if you share it
How we use it
- To send you news about Serve, including our opening and early access
- To understand which neighborhoods and household sizes are most interested, so we can plan the store
Who we share it with
We don’t sell your information. Our waitlist form is hosted by Netlify, which stores submissions on our behalf. We may share combined, anonymous numbers, such as how many people signed up in a ZIP code, with partners or investors. These never include your email address.
Your choices
You can unsubscribe from our emails at any time using the link in any email. To have your information deleted, email us at hello@servegrocery.com.
Children
Our waitlist isn’t intended for children under 13, and we don’t knowingly collect their information.
Changes
If we change this policy, we’ll update the date at the top of this page.